How about subscribing to
fixed IP address plans for
businesses?
Or you can make use of dynamic DNS services to update your DNS hostnames whenever a new IP address is allocated to your WAN connection.
http://www.no-ip.com/http://www.dyndns.com/Needless to say there is "down time" between a new IP address allocation and the update interval to the DNS service provider. Whether you can afford this type of service unreliability requires your business calculation.